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Solomon Asch's experiments on group conformity mark a departure from these earlier studies by removing investigator influence from experimental conditions. In 1951, Asch conducted his first conformity laboratory experiments at Swarthmore College , laying the foundation for his remaining conformity studies.
Asch's conformity experiment was conducted using 123 male, white, college students, ranging in age from 17 to 25, who were told that they would be part of an experiment in visual judgment. [ 15 ] : 35 Each subject was put into a group with 6 to 8 confederates (people who knew the true aims of the experiment, but were introduced as participants ...
One of the best-known experiments on the topic is the 1950s' Asch conformity experiment, which illustrates the individual variation in the bandwagon effect. [14] [9] Academic study of the bandwagon effect especially gained interest in the 1980s, as scholars studied the effect of public opinion polls on voter opinions. [10]
The Asch experiment took place at Swarthmore College in 1951. Solomon Asch conducted an experiment to investigate the extent to which social pressure from a majority group could affect a person to conform. [33] Asch took 50 people from the college to participate in a vision test.
In 1955, Solomon Asch conducted his classic conformity experiments in an attempt to discover if people still conform when the right answer is obvious. [8] Specifically, he asked participants in his experiment to judge the similarity of lines, an easy task by objective standards.
He was particularly interested in the differences between central and peripheral traits. Many of the ideas produced from Asch's experiments are still relevant to the study of impression formation, and have played a significant role in establishing a foundation for modern implicit personality theory research. [4]
The Asch conformity experiment demonstrates how much influence conformity has on people. In a laboratory experiment, Asch asked 50 male students from Swarthmore College in the US to participate in a 'vision test'. Asch put a naive participant in a room with seven confederates/stooges in a line judgment task.
Solomon Asch's studies on conformity in the 1950s were among the first experiments to explore how a cognitive process (the need to conform to the behavior of the group) could override individual preferences to directly influence behavior. [11]