Search results
Results from the WOW.Com Content Network
Ansoff pointed out that a diversification strategy stands apart from the other three strategies. Whereas, the first three strategies are usually pursued with the same technical, financial, and merchandising resources used for the original product line, the diversification usually requires a company to acquire new skills and knowledge in product development as well as new insights into market ...
In the beginning of 21st century, visual merchandising was becoming a science. Currently, visual merchandising has become a major tool of business promotion which is widely used to attract customers and increase sales. [6] WindowsWear is a community and database of visual merchandising from around the world.
A coffee mug is a classical merchandising article employed by a broad range of entities from very small businesses up to multinational companies like IBM, and is also frequently used by musical groups. Merchandising is any practice which contributes to the sale of products ("merch" colloquially) to a retail consumer. At a retail in-store level ...
With growing technology and techniques, the direct participation of customers is made. This is done by including their ideas and creations in product development and brand promotion. Successful branding involves targeting audiences who appreciate the organization's mission and vision, business values and marketing program.
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers , directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit .
Technological change (TC) or technological development is the overall process of invention, innovation and diffusion of technology or processes. [1] [2] In essence, technological change covers the invention of technologies (including processes) and their commercialization or release as open source via research and development (producing emerging technologies), the continual improvement of ...
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Typical concepts used in technology management are: Technology strategy - the logic or role of technology in an organization. Technology forecasting - the identification of possible relevant technologies for the organization, such as technology scouting. Technology roadmap - mapping technologies to business and market needs.