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Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Visual marketing is the discipline of studying the relationship between an object, the context it is placed in and its relevant image. Representing a disciplinary link between economy, visual perception laws and cognitive psychology, [1] the subject mainly applies to businesses such as fashion and design.
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
In marketing, a product demonstration (or "demo" for short) is a promotion where a product is demonstrated to potential customers. [1] The goal is to introduce customers to the product in hopes of getting them to purchase that item.
Mockups are used in the consumer goods industry as part of the product development process, where dimensions, human factors, overall impression, and commercial art are tested in marketing research. Mockups help to visualise how all design decisions play together, they are convincing and closely resemble the final product, it can be easily ...
Retail media is marketing to consumers at or near their point of purchase, or point of choice between competing brands or products. Common techniques include in-store advertising, online advertising, sampling, loyalty cards and coupons or vouchers. The planning and use of retail media is a key component in the delivery of shopper marketing ...
The front-end marketing phases have been very well researched, with valuable models proposed. Peter Koen et al. provides a five-step front-end activity called front-end innovation: opportunity identification, opportunity analysis, idea genesis, idea selection, and idea and technology development.
Retail design is a creative and commercial discipline that combines several different areas of expertise together in the design and construction of retail space. Retail design is primarily a specialized practice of architecture and interior design; however, it also incorporates elements of industrial design, graphic design, ergonomics, and advertising.
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related to: technological techniques visual merchandising and marketing