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2. Advertising, Analytics, and Privacy. - AOL

   privacy.aol.com/legacy/advertising-and-privacy/...

   The bookseller might want to show you an ad for that novel because you're probably more interested in buying it than the average online user. This kind of interest-based advertising is sometimes called "retargeting" or "remarketing." Other interest-based ads are shown based on your online activities over time and across different websites and ...

3. Website monetization - Wikipedia

   en.wikipedia.org/wiki/Website_monetization

   Pay per click or PPC (also called Cost per click) is a marketing strategy put in place by search engines and various advertising networks such as Google Ads, where an advertisement, usually targeted by keywords or general topic, is placed on a relevant website or within search engine results. The advertiser then pays for every click that is ...

4. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   The first clickable web ad was sold by Global Network Navigator in 1993 to a Silicon Valley law firm. [21] In 1994, web banner advertising became mainstream when HotWired, the online component of Wired Magazine, and Time Warner's Pathfinder [22] sold banner ads to AT&T and other companies. The first AT&T ad on HotWired had a 44% click-through ...

5. Advertising - AOL Help

   help.aol.com/products/advertising

   Get live expert help with your AOL needs—from email and passwords, technical questions, mobile email and more. Advertising AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere.

6. Social network advertising - Wikipedia

   en.wikipedia.org/wiki/Social_network_advertising

   Ads that are shown on Twitter are classified under three categories: promoted tweets, promoted accounts, and promoted trends. [10] Certain advertisements that are placed on an individual's feed can be based on what is popular around the world, or local to that individual's location if their device's location services are on.

7. Digital display advertising - Wikipedia

   en.wikipedia.org/wiki/Digital_display_advertising

   The main purpose of digital display advertising is to post company ads on third-party websites. [1] [2] A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users. A display ad can also be a companion ad for a non-clickable video ad.