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The first shop was 750 sq ft (70 m 2) and used poles, beams, and nets from old tobacco barns, and employed the founders' spouses as staff. [1] Casual Corner broke tradition with retail conventions of the day, allowing women to physically browse clothing and try on items in fitting rooms, rather than encasing apparel behind glass.
Bella Cabakoff was born in Williamsburg, Brooklyn and moved to Columbus, Ohio as a toddler. [4] At 21, she became the youngest buyer for the Lazarus department store chain. In 1951, after spending over 20 years with Lazarus, she and her husband Harry Wexner opened a women's clothing store named Leslie's (after their son) on State Street.
In 1967, a second store was purchased and operated under the name Brass Buckle. The company began selling more casual men's clothing and by the early 1970s, Brass Buckle had developed into a denim-based store offering a wide selection of denim and shirts. In 1977, the company introduced women's clothing and the first mall-based location was ...
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us.shein.com has been visited by 1M+ users in the past month