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The foundation of the uncertainty reduction theory stems from the information theory, originated by Claude E. Shannon and Warren Weaver. [2] Shannon and Weaver suggests, when people interact initially, uncertainties exist especially when the probability for alternatives in a situation is high and the probability of them occurring is equally high. [6]
CD is canonically described as "a phenomenon constantly displayed by linguistic elements in the act of communication. It is an inherent quality of communication and manifests itself in constant development towards the attainment of a communicative goal; in other words, towards the fulfilment of a communicative purpose." [1]
Form refers to the words and sounds of language and how the words are used to make sentences. Meaning focuses on the significance of the words and sentences that human beings have put together. Function, or context, interprets the meaning of the words and sentences being said to understand why a person is communicating. [77]
[2] [5] [20] Communication is an endless process in the sense that people constantly decode and interpret their environment to assign meaning to it and encode possible responses to it. [ 5 ] [ 20 ] Models without a feedback loop, like the Shannon–Weaver model and Lasswell's model , are called linear transmission models.
Information analysis is the process of inspecting, transforming, and modeling information, by converting raw data into actionable knowledge, in support of the decision-making process. Information quality (shortened as InfoQ) is the potential of a dataset to achieve a specific (scientific or practical) goal using a given empirical analysis method.
Gatekeeping is a process by which information is filtered to the public by the media. According to Pamela Shoemaker and Tim Vos, gatekeeping is the "process of culling and crafting countless bits of information into the limited number of messages that reach people every day, and it is the center of the media's role in modern public life ...
One part of communication is the process of decoding and interpreting these cues. Its goal is to make sense of them and to reduce uncertainty. It is accompanied by the activity of encoding behavioral responses to the cues. These two processes happen simultaneously and influence each other. [47] [49] [50]
Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.