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The assumption is that a capitalist society attempts to achieve hegemony by using the cultural values of society for their own benefit. The domination of the adults is enforced through the system of mortgages, credit cards, and family commitments, and they are seduced into accepting the relative security of capitalism.
In Marxist philosophy, cultural hegemony is the dominance of a culturally diverse society by the ruling class who shape the culture of that society—the beliefs and explanations, perceptions, values, and mores—so that the worldview of the ruling class becomes the accepted cultural norm. [1]
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Gramsci is best known for his theory of cultural hegemony, which describes how cultural institutions function to maintain the status of the ruling class. In Gramsci's view, hegemony is maintained by ideology; that is, without need for violence, economic force, or coercion.
Based on the definition of hegemony, media hegemony means the dominance of certain aspects of life and thought by the penetration of a dominant culture and its values into social life. In other words, media hegemony serves as a crucial shaper of culture, values and ideology of society (Altheide, 1984).
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Cultural reproduction, a concept first developed by French sociologist and cultural theorist Pierre Bourdieu, [1] [2] is the mechanisms by which existing cultural forms, values, practices, and shared understandings (i.e., norms) are transmitted from generation to generation, thereby sustaining the continuity of cultural experience across time.
Articles regarding concepts defined within, or otherwise related to hegemony —the use of military, cultural and economic power to attain power, manipulate mores of a society, and marginalize opponents to such dominance.