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Fashion merchandising can be defined as the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Merchandising, within fashion retail, refers specifically to the stock planning, management, and control process.
A Chief Merchandising Officer has the responsibility of overseeing a company or other organization's buying and selling activities and utilizing the information gathered to develop a plan of action toward future purchase decisions.
In the retail industry, a buyer is an individual who selects what items are stocked and their key responsibility is dealing with all the products that come into the store. . Buyers usually work closely with designers and their designated sales representatives and attend trade fairs, wholesale showrooms and fashion shows to observe tren
A merchandise's licensing disclaimer printed on the back of a Hot Wheels packaging In marketing , one of the definitions of merchandising is the practice in which the brand or image from one product or service is used to sell another.
A retail clerk, also known as a sales clerk, shop clerk, retail associate, or (in the United Kingdom and Ireland) shop assistant, sales assistant or customer service assistant, is a service role in a retail business. [1]
The gondola, so favoured by supermarkets, is an example of a retail design feature known as a merchandise outpost and which refers to special displays, typically at or near the end of an aisle, whose purpose is to stimulate impulse purchasing or to complement other products in the vicinity. For example, the meat cabinet at the supermarket might ...
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Assortment strategies are used by retailers in brick-and-mortar and ecommerce to decide on a daily basis how to allocate inventory to their stores as part of their merchandise planning processes. Such strategies are integral for retailers because they directly affect how their customers interact with their merchandise, and therefore, their brand.
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