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Crest is an American brand of toothpaste and other oral hygiene products made by American multinational Procter & Gamble (P&G) and sold worldwide. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Belarus, Russia, Poland, Hungary, Latvia, Romania, Estonia and Lithuania, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G in 1987 ...
Vi-Jon was founded as Peroxide Specialty Company in 1908 by John B. Brunner. Vi-Jon was acquired by investment firm Berkshire Partners in 2006. [5]In 2006 Procter & Gamble filed a lawsuit against Vi-Jon alleging that Vi-Jon copied the look of Crest Pro-Health mouth wash; the parties settled a few months later, with Vi-Jon agreeing to withdraw its product from the market, to not use bottle ...
Procter & Gamble was impressed with their research and decided to underwrite their formula and sell it as Crest Toothpaste in 1956. Crest Toothpaste became the first toothpaste to earn the American Dental Association (ADA) endorsement. Muhler and his team received royalties from Procter & Gamble which they used to help establish the Oral Health ...
Procter and Gamble plans to sell the Gleem formulation under the brand name Crest Fresh and White. Hidden Magic, hair spray. High Point instant decaffeinated coffee, which had Lauren Bacall in its commercials; produced from 1974 to 1986. Monchel, beauty soap; Nutri Delight, an instant orange juice drink, sold in the Philippines from 1999 to 2000.
In 1960 Crest became the first toothpaste to be endorsed by the American Dental Association as an effective decay-preventing agent. [ 3 ] [ 4 ] In 1959 he cowrote one of the first widely used textbooks of college chemistry titled General Chemistry , which was published in six editions.
Crest Whitestrips Supreme: Dentist and online: September 2003: 21 days: 18 months Crest Whitestrips Premium: Discontinued: January 2004: 7 days: 12 months Crest Whitestrips Pro previously Crest Whitestrips Premium Plus: Discontinued: April 2005: 10 days: 18 months Crest Whitestrips Renewal: Discontinued: January 2006: 10 days: 18 months Crest ...
The Crest brand has noted that this staining is actually an indication that the product is working as intended, as the stains are a result of bacteria dying on the teeth. [15] Crest stated that because of the low incidence of staining, there was no need to label Pro-Health mouthwash as a potential tooth stainer. [16]
Procter & Gamble bought Gillette in 2005 and marketed Oral-B together with Crest under Pro-Health in 2007. [17] [18] A company representative has stated that the "B" in Oral-B stands for "brush". [19] In 2013, Colombian singer Shakira was chosen as the brand ambassador and spokesperson for the 3D White property. [20]