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The Soap Box Derby expanded quickly across the US from the very beginning, bolstered largely by a generous financial campaign by its national sponsor, Chevrolet Motor Company. At the same time there was enthusiastic support from coast to coast of numerous local newspapers that published aggressively during the summer months when races were held ...
As the show's title indicates, Chevrolet was the sponsor. The trade publication Billboard said in 1949 that the talent budget was reported to be $25,000, with an additional $8,000 for the show's airtime. [12] By March 1950, plans were under way to trim the budget.
Dinah Shore singing "See the U.S.A. in Your Chevrolet" in a television advertisement for the 1959 Chevrolet Impala. "See The USA In Your Chevrolet" is a commercial jingle from c. 1949, with lyrics and music by Leo Corday [1] and Leon Carr [2] of the American Society of Composers, Authors and Publishers (ASCAP).
In it, her granddaughter takes her on a jaunt in a 1972 Chevy Suburban, revisiting places from her youth as they listen to John Denver on an 8-track tape. As a result, the grandmother is able to ...
The Dinah Shore Chevy Show is an American variety series hosted by Dinah Shore, and broadcast on NBC from October 1956 to May 1963. The series was sponsored by the Chevrolet Motor Division of General Motors and its theme song, sung by Shore, was "See the U.S.A. in Your Chevrolet", which continued to be used in Chevrolet advertising for several more years after the cancellation of the show.
Chevrolet "Big" A group of tall basketball players step into a Chevy Aveo, only to appear small inside the car. Chevrolet "Soap" The way kids react to the new Chevy SSR causes them to get soap in their mouths. Dodge "Monkey" To get a literal monkey off his back, a man visits his local Dodge dealer and purchases a new Dodge Magnum station wagon ...
What do celebrities Tom Brady, Steph Curry, Matt Damon and several professional sports franchises have in common? They all recently were part of large-scale endorsement and sponsorship campaigns ...
Chevrolet (/ ˌ ʃ ɛ v r ə ˈ l eɪ / SHEV-rə-LAY), colloquially referred to as Chevy, is an American automobile division of the manufacturer General Motors (GM).. Louis Chevrolet (1878–1941), Arthur Chevrolet (1884–1946) and ousted General Motors founder William C. Durant (1861–1947) started the company on November 3, 1911 [2] as the Chevrolet Motor Car Company.