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The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA , which sells many items of furniture that require assembly .
An unassembled IKEA flat-pack stool. Ready-to-assemble furniture (RTA), also known as knock-down furniture (KD), flat-pack furniture, or kit furniture, is a form of furniture that requires customer assembly.
Rather than being sold pre-assembled, much of IKEA's furniture is designed to be assembled by the customer. The company claims that this helps reduce costs and use of packaging by not shipping air; the volume of a bookcase, for example, is considerably less if it is shipped unassembled rather than assembled.
A Welsh dresser is a piece of wooden furniture consisting of drawers and cupboards in the lower part, with shelves and perhaps a sideboard on top. Traditionally, it is a utilitarian piece of furniture used to store and display crockery, silverware and pewter-ware, but is also used to display general ornaments. [1] [2] [3]
Body in white, partially outfitted to highlight the safety systems fitted to the vehicle. Body in white (BIW) is the stage in automobile manufacturing in which a car body's frame has been joined together, that is before painting and before the motor, chassis sub-assemblies, or trim (glass, door locks/handles, seats, upholstery, electronics, etc.) have been integrated into the structure.
Wayfair Inc. is an American e-commerce company based in Boston, Massachusetts [6] that sells furniture and home goods online. Formerly known as CSN Stores, it was founded in 2002, and currently offers 14 million items from more than 11,000 global suppliers. [3]
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