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Nike By You (Previously "NikeiD") is a service provided by Nike allowing customers to personalize and design their own Nike merchandise, most specifically footwear but also sportswear. They offer online services as well as physical studios in different countries around the world, including: United Kingdom , Italy , France , Japan , Spain ...
Nike Air Ship is a basketball shoe released by Nike in 1984. The shoe is notable for being the first sneaker to ever be worn by Michael Jordan as part of his contract with Nike. [1] The shoe has since been re-introduced by Nike as part of the Air Jordan line as the Jordan Air Ship.
The shoe was designed by Air Jordan Senior Footwear Designer, Tate Kuerbis, who had been part of the Jordan footwear design team since 1999 and with Nike since 1995. The inspiration for the design came from the carbon fiber-based monocoque of F1 race cars, [ 23 ] race car driving shoes (rubber heel wrap) and Fine Italian dress shoes (bold ...
Following a series of high-profile teases of the shoe (including rapper Jay Z exclaiming "Shoutout to my Yeezys, Yeezy 2s" during a March 2012 SXSW performance), Nike announced the Air Yeezy II sneaker on May 29, 2012. [10] The shoe was released on June 9, 2012. While it had a retail price of $245, preorder bids on eBay reached as high as $90,000.
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Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
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