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Erhard Seminars Training, Inc. (marketed as est, though often encountered as EST or Est) was an organization founded by Werner Erhard in 1971 that offered a two-weekend (6-day, 60-hour) course known officially as "The est Standard Training".
A former salesman, training manager and executive in the encyclopedia business, [1] [2] Erhard created the Erhard Seminars Training (est) course in 1971. [3] est was a form of Large Group Awareness Training, [4] [5] and was part of the Human Potential Movement. [6] est was a four-day, 60-hour self-help program given to groups of 250 people at a ...
The 1990 film The Spirit of '76 also parodied est, with Rob Reiner portraying a trainer for the est-like "Be, Inc. Seminars." Movie critics have also drawn parallels to est and Werner Erhard, in reviews of the films Fight Club and Magnolia. Werner Erhard's training programs have been parodied in television.
Werner Hans Erhard (born John Paul Rosenberg; September 5, 1935) [1]: 7 is an American lecturer known for founding est (offered from 1971 to 1984). [1]: 14 [2] In 1985, he replaced the est Training with a newly designed program, the Forum. [3]
[2] [3] It replaced Erhard Seminars Training. Initially WE&A marketed and staged est training (in the form of the est seminars and workshops), but in 1984 the est training was replaced by WE&A with a briefer, a less authoritarian and more marketable program based on Werner Erhard's teachings and called The Forum. [3] [4]
The Book of est is a fictional account of the training created by Werner Erhard, (est), or Erhard Seminars Training, first published in 1976 by Holt, Rinehart and Winston. The book was written by est graduate Luke Rhinehart. [1] Rhinehart is the pen name of writer George Cockcroft. [2]
As part of the Human Potential Movement, which was centered in San Francisco, Werner Erhard created and ran the est (Erhard Seminars Training) system from 1971 to 1984, which promoted the idea that individuals are empowered when they take personal responsibility for all events in their lives, both good and bad. In 1985, Erhard modified est to ...
est: Playing the Game the New Way is a non-fiction book by Carl Frederick, first published in 1976, by Delacorte Press, New York.The book describes in words the basic message of Werner Erhard's Erhard Seminars Training (est) theatrical experience.