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The definition of literacy is "the ability to read and write". [11] In practice many more skills are needed to locate, critically assess and make effective use of information. [12] By extension, literacy now also includes the ability to manage and interact with digital information and media, in personal, shared and public domains. [13] [14] [15 ...
The UNESCO Media and Information Literacy Alliance, formerly known as Global Alliance for Partnerships on Media and Information Literacy (GAPMIL), is a groundbreaking effort to promote international cooperation to ensure that all citizens have access to media and information literacy competencies. Yet, organizations and individuals from over a ...
Transmediality is a term used in intermediality studies, narratology, and new media studies (in particular in the phrase ‘transmedia storytelling’ derived from Henry Jenkins), to describe phenomena which are non-media specific, meaning not connected to a specific medium, and can therefore be realized in a large number of different media, such as literature, art, film, or music.
For example, Bandura's (2009) social cognitive theory postulates that media depictions of rewarded behavior and attractive media characters enhance the likelihood of media effects. [ 68 ] Structural properties: Besides modality and content, structural properties such as special effects, pace, and visual surprises also play important roles in ...
Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
This new media is a platform that is affecting the literacy practice of the current generation by condensing the conversational context of the internet into fewer characters but encapsulating several media. Other examples include the 'blog,' a term coined in 1999 as a contraction of "web log," the foundation of blogging is often attributed to ...
Also apophthegm. A terse, pithy saying, akin to a proverb, maxim, or aphorism. aposiopesis A rhetorical device in which speech is broken off abruptly and the sentence is left unfinished. apostrophe A figure of speech in which a speaker breaks off from addressing the audience (e.g., in a play) and directs speech to a third party such as an opposing litigant or some other individual, sometimes ...
McLuhan understood "medium" as a medium of communication in the broadest sense. In Understanding Media he wrote: "The instance of the electric light may prove illuminating in this connection. The electric light is pure information. It is a medium without a message, as it were, unless it is used to spell out some verbal ad or name."