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Intent to show confusion is also relevant; hence, as a general rule the trademark should be used no more than necessary for the legitimate purpose. [5] By the same token, use of a word mark is preferred to a logo, and a word mark in the same style of type as surrounding text is preferred to a word mark in its trademarked distinctive type.
A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g., IBM).
A word, phrase, or logo can act as a trademark. But so can a slogan, a name, a scent, the shape of a product's container, and a series of musical notes. [7] The language of the Lanham Act describes that universe [of things that can qualify as a trademark] in the broadest of terms. It says that trademarks "includ[e] any word, name, symbol, or ...
Hyperlink - a quick, clickable way to access your website, social media profiles, or portfolio. Bold - emphasize key details. Italic - differentiate parts of the signature or secondary information. Text color - reinforce your brand identity or express your playfulness. Font - choose the type and size of the text.
If you change your mind and want to remove an image from your signature, here's how: In AOL Mail, click the Settings icon | choose More Settings. Click Writing email. Go to the Signature section. Select the image in the signature box and either press Delete on your keyboard.
Frank J. Zamboni & Co., Inc. has taken a strong stance against its trademark dilution, the Zamboni name being used as a genericized trademark for ice resurfacers; [237] the company holds a registered trademark on the design and configuration of the Zamboni Ice Resurfacer by the U.S. Patent and Trademark Office. [238] Zeppelin: Rigid airship
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