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Dynamic creative (also known as personalized retargeting), allows an advertiser to display a banner created on-the-fly for a particular consumer based on specific pages that they viewed. [2] For example, if a consumer visits an advertiser's website and browses products A, B, and C – they will then be retargeted with a display banner featuring ...
With the help of banners on third-party resources, sellers bring some users back to the site and thus ensure sales. 68% of marketing agencies and 49% of brands have a dedicated budget for retargeting. [15]
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The goal of personalized marketing includes improving the customer experience by delivering customized interactions and offers, ultimately leading to increased customer loyalty. By understanding individualized consumer needs, a brand can create personalized ads and products that effectively target their desired consumers, fostering satisfaction.
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