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Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
Logos should not be used in contexts which are, taken as a whole, strongly negative. It is generally acceptable to use a logo in an article about what the logo represents (such as a company or organization), or in an article discussing the logo itself, its history and evolution, or the visual style of the logo's creator.
For example non-free use rationales, see Wikipedia:Use rationale examples. This tag is only for use on images of logos. Template:Non-free use rationale logo may be helpful for stating the rationale. Please do not use this template to tag non-free icons of computer software. Such items should be tagged with {{Non-free computer icon}} template.
In regard to uploading company logo images, please note the guidelines at Wikipedia:Logos.Two relevant guidelines state: "Logos that contain corporate slogans should be omitted in favour of equivalent logos that do not", and "Generally, logos should be used only when the company and its logo are reasonably familiar".
Owner – Who owns the logo, if different than article name. Full legal name is best. Website – If taken from the web, where? Commentary – Discuss any commentary in the article about the logo itself; History – If logo is discontinued or modified, when and how was it used historically; Description – Additional information about the logo
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