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Leyendecker (also known as 'J. C.' or 'Joe') was born on March 23, 1874, in Montabaur, Germany, to Peter Leyendecker (1838–1916) and Elizabeth Ortseifen Leyendecker (1845–1905). His brother and fellow illustrator Francis Xavier (aka "Frank") was born two years later.
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Long before Calvin Klein and Abercrombie & Fitch, illustrator and commercial artist J.C. Leyendecker brought homoeroticism to Madison Avenue.
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Arrow Collar ad by J. C. Leyendecker. The Arrow Collar Man was the name given to the various male models who appeared in advertisements for shirts and detachable shirt collars manufactured by Cluett Peabody & Company of Troy, New York. The original campaign ran from 1905–31, though the company continued to refer to men in its ads and its ...
The 13-cent stamp Christmas Issue commemorates the 200th anniversary of Washington's army at Valley Forge, and was based on the J. C. Leyendecker painting George Washington at Valley Forge. Leyendecker's painting first appeared on the cover of the Saturday Evening Post on February 23, 1935. The stamp was designed by Steven Dohanos.
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