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Fair trade coffee is coffee that is certified as having been produced to fair trade standards by fair trade organizations, which create trading partnerships that are based on dialogue, transparency and respect, with the goal of achieving greater equity in international trade.
The fair trade movement fixated on coffee first because it is a highly traded commodity for most producing countries, and almost half the world's coffee is produced by smallholder farmers. [42] At first fair trade coffee was sold at small scale; now multinationals like Starbucks and Nestlé use fair trade coffee. [79]
Equal Exchange distributes organic, gourmet coffee, tea, sugar, bananas, avocados, cocoa, and chocolate bars produced by farmer cooperatives in Latin America, Africa, and Asia. Founded in 1986, it is the oldest and largest Fair Trade coffee company in the United States.
These coffeehouses play a prominent role in supporting developing economies by waging a variety of coffee wars to gain market share. [3] [4] Often these coffeehouse chains pay a premium above market price in order to alleviate fair trade and sustainable farming concerns.
The fair-trade system is inefficient at transferring coffee consumers’ goodwill to producers. Direct trade is probably more efficient and sustainable than fair trade. Artificially stimulating more coffee production keeps coffee growers poor, because overproduction makes the prices fall on the world markets.
The organization is part of the fair trade movement and offers its products in several French mass retailers such as Monoprix, Cora, Match, Système U, E.Leclerc and Carrefour. As of 2007, there are over 100 Alter Eco Fair Trade products on the market, sourced from 42 cooperatives in 37 countries. Some Alter Eco Fair Trade products include ...
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