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  2. Celebrity branding - Wikipedia

    en.wikipedia.org/wiki/Celebrity_branding

    According to the Journal of Marketing Management, celebrity endorsement can be effective because consumers believe in the celebrity figures and consequently support the brands that the endorser markets. Evaluation of celebrity branding also suggests that credible advertising messages, coupled with the right endorser, can build consumer loyalty ...

  3. Why celebrity endorsements don’t work as Clooney, Taylor ...

    www.aol.com/news/why-celebrity-endorsements-don...

    Celebrity endorsements can increase civic engagement and voter registrations’ but ‘it has not proven to have a direct impact on how people make their voting decisions,’ professor says

  4. Fact check: Reps for Beyonce, Eminem and others said they ...

    www.aol.com/fact-check-reps-beyonce-eminem...

    The claim: Harris’ campaign paid celebrities for endorsements. A Nov. 12 Facebook post claims Vice President Kamala Harris spent millions of dollars to persuade celebrities to endorse and ...

  5. Do Celebrity Endorsements Matter? It's Complicated - AOL

    www.aol.com/news/celebrity-endorsements-matter...

    John Legend: "Now, I could've kept this to myself." Jimmy Fallon: "Ariana Grande is endorsing you." Celebrity endorsements have been a big part of Democratic presidential candidates' strategies ...

  6. It's Time To Stop Making Celebrity Endorsements Your ... - AOL

    www.aol.com/news/time-stop-making-celebrity...

    A celebrity endorsement is probably the last thing you should allow to motivate you to take advantage of an investment offering, but that doesn’t mean they’re lying to you or being misleading ...

  7. Can celebrity endorsements make a substantial impact in ... - AOL

    www.aol.com/celebrity-endorsements-substantial...

    Celebrity endorsements may occasionally affect voter registration or candidate choice. Celebrity endorsements have not typically been a significant contributor to a candidate's victory or defeat ...

  8. Poll: Celebrity endorsements don't move voters

    www.aol.com/news/poll-celebrity-endorsements...

    On the Harris question, 74% said endorsements made no difference and 1% said they were unsure; 14% said celebrity endorsements made them less likely to vote for a candidate and 10% said more likely.

  9. List of Donald Trump 2024 presidential campaign endorsements

    en.wikipedia.org/wiki/List_of_Donald_Trump_2024...

    Economy. tax cuts; tariffs; China trade war; farmer bailouts; Environment. Paris withdrawal; Foreign policy. America First; Saudi Arabia arms deal; Iran nuclear deal ...