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  2. Celebrity branding - Wikipedia

    en.wikipedia.org/wiki/Celebrity_branding

    Celebrity endorsements do not guarantee long-term favorable effects. If a celebrity endorser is caught up in a scandal, negative perceptions of the celebrity among consumers can be transferred to the brand, One of the largest profile celebrity endorsement scandals of recent history was the infidelity scandal of Tiger Woods in 2009, at the time ...

  3. Why celebrity endorsements don’t work as Clooney, Taylor ...

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    Celebrity endorsements can increase civic engagement and voter registrations’ but ‘it has not proven to have a direct impact on how people make their voting decisions,’ professor says

  4. Can celebrity endorsements make a substantial impact in ... - AOL

    www.aol.com/celebrity-endorsements-substantial...

    The question of whether endorsements such as Swift's will impact voters in November is a crucial one. ... Celebrity endorsements have not typically been a significant contributor to a candidate's ...

  5. Fact check: Reps for Beyonce, Eminem and others said they ...

    www.aol.com/fact-check-reps-beyonce-eminem...

    The claim: Harris’ campaign paid celebrities for endorsements. A Nov. 12 Facebook post claims Vice President Kamala Harris spent millions of dollars to persuade celebrities to endorse and ...

  6. David J. Jackson - Wikipedia

    en.wikipedia.org/wiki/David_J._Jackson

    Jackson's research has focused on the effects of celebrity endorsements on North American politics. His first book, Entertainment and Politics: The Influence of Pop Culture on Young Adult Political Socialization, was based on his dissertation and received reviews in The Journal of Politics, [3] Political Science Quarterly, [4] and Political Communication. [5]

  7. Do Celebrity Endorsements Matter? It's Complicated - AOL

    www.aol.com/news/celebrity-endorsements-matter...

    Celebrity endorsements have been a big part of Democratic presidential candidates' strategies for years. John Legend: "Now, I could've kept this to myself." Jimmy Fallon: "Ariana Grande is ...

  8. Why do celebrities endorse politicians? Because it can sway ...

    www.aol.com/why-celebrities-endorse-politicians...

    Celebrity endorsements already encourage consumers to buy specific cars, eat at particular restaurants or wear certain clothing. Using them in politics is merely an extension of that, Spillane said.

  9. Celebrity influence in politics - Wikipedia

    en.wikipedia.org/wiki/Celebrity_influence_in...

    Celebrities such as Oprah Winfrey have become active in politics, with Winfrey endorsing Barack Obama's presidential campaign in 2008.. Celebrity influence in politics, also referred to as "celebrity politics," or "political star power," is the act of a prominent person using their fame as a platform to influence others on political issues or ideology.