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Jeffrey F. Rayport is an academic, author, consultant, and founder and chairman of Marketspace LLC, a strategic advisory practice that works with leading companies to reinvent how they interact with and relate to customers.
Rayport and Sviokla did not present a formal definition of marketspace in their original Harvard Business Review paper but describe its characteristics. In synthesis marketspace is an information-defined transaction space where value is created and extracted. It exists in parallel to physical marketplaces and marketplace transactions.
John Julius Sviokla is an author and a principal and US Advisory Innovation Leader with PricewaterhouseCoopers (PwC). He also serves on PwC's Advisory Leadership Group, the Global Thought Leadership Council, and leads The Exchange — an ongoing think tank for PwC clients and business leaders.
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What I liked about Storyworth. There’s a lot to like about Storyworth, assuming you either choose to answer the questions yourself or choose to pepper a willing participant.
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