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In policy debate, fiating the plan is almost always granted without argument, to help debaters and judges evaluate the merits of a plan as though the plan happens. From there, debate ensues, and it is valid to argue that the Affirmative plan is more expensive in dollars than the Negative counterplan, for example, where fiat is granted to both ...
Policy debate – Form of competitive debate Stock issues – Five subtopical issues in policy debate; Presumption – In law, an inference of a particular fact; Public sphere – Area in social life with political ramifications; Rationality – Quality of being agreeable to reason; Rhetoric – Art of persuasion
Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination. [1] Marketing communication channels focus on how businesses communicate a message to their desired market, or the market in general.
In competitive debate, most commonly in the World Schools, Karl Popper, and British Parliamentary debate styles, a point of information (POI) is when a member of the team opposing that of the current speaker gets to briefly interrupt the current speaker, offering a POI in the form of a question. This may be as a correction, asking for clarity ...
Deconstruction – analyzing communication artifacts by scrutinizing their meaning and related assumptions, with the goal of determining the social and systemic connotations behind their structure. Decorum – the appropriateness of style to subject, often divided into the grand style, the middle style, and the low style.
[25] Cause-related marketing in which advertisers link their product to some worthy social cause has boomed over the past decade. Advertising uses the model role of celebrities or popular figures and makes deliberate use of humor as well as of associations with color, tunes, certain names and terms.
In both examples the message's intention is clear. Using a standard that looks for specific words or phrases in a communication is called conducting a bright-line test. Bright-line is a standard if there is no mistake. One or more of the "Eight Magic Words" or their equivalents [clarification needed] is present or not present.
Marketing ethics and marketing law are related subjects. Relevant areas of law include consumer law which protects consumers and antitrust law which protects competitors - in both cases, against unethical marketing practices. Regulation extends beyond the law to lobbies, watchdog bodies and self-regulatory industry bodies.