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2. Cost per lead - Wikipedia

   en.wikipedia.org/wiki/Cost_per_lead

   Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer. It is also commonly called online lead generation .

3. Performance-based advertising - Wikipedia

   en.wikipedia.org/wiki/Performance-based_advertising

   In a cost-per-lead pricing model, advertisers pay only for qualified leads – irrespective of the clicks or impressions that went into generating the lead. CPL advertising is also commonly referred to as online lead generation. Cost per lead (CPL) pricing models are the most advertiser-friendly.

4. Cost per action - Wikipedia

   en.wikipedia.org/wiki/Cost_per_action

   Pay per lead (PPL) is a form of cost per acquisition, with the "acquisition" in this case being the delivery of a lead. Online and Offline advertising payment model in which fees are charged based solely on the delivery of leads. In a pay per lead agreement, the advertiser only pays for leads delivered under the terms of the agreement.

5. Pay per sale - Wikipedia

   en.wikipedia.org/wiki/Pay_per_sale

   Pay-per-Sale Search Engine Marketing is a variant of pay-per-sale, whereby the traffic source is largely search engine traffic, such as that from Google's AdWords "pay-per-click" system. The business model means that merchants no longer bear the cost of "pay-per-click"; instead, the "pay-per-sale" provider takes on the risk of conversion.

6. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Advertisers and publishers use a wide range of payment calculation methods. In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. cost per click or cost per acquisition), and 2% on hybrids of impression and performance methods. [30]: 17

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