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[100] [120] In 2014, Yelp released an app for business owners to respond to reviews and manage their profiles from a mobile device. [121] Business owners can also flag a review to be removed, if the review violates Yelp's content guidelines. [122] Yelp's revenues primarily come from selling ads and sponsored listings to small businesses.
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Review sites are generally supported by advertising. Some business review sites may also allow businesses to pay for enhanced listings, which do not affect the reviews and ratings. Product review sites may be supported by providing affiliate links to the websites that sell the reviewed items, which pay the site on a per-click or per-sale basis.
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Levchin was a key early investor in Yelp, an online social networking and review service that started in 2004. He was the company's largest shareholder, owning more than 7 million shares as of 2012. [2] Levchin served as chairman of Yelp's board of directors from its founding, [23] until July 2015. [24]
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