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A gondola (usually pronounced / ɡ ɒ n ˈ d oʊ l ə / in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves, hooks, or other displays.
Endcaps at a Walmart store. In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment.
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The principles of shelf-ready packaging are almost universal. Not all retailers have identical requirements. For example, Costcos "Structural Packaging Specifications", [11] Target's "Shelf Ready and Transit Packaging Standards, Hardgoods", [12] and Walmart's "RRP and PDQ Display Standard Style Guide" [13] are similar but not identical.
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