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A letter board or letter sign, also known as marquee, is a customizable form of signage that employs individually movable letters of the alphabet.They are used by, e.g., movie theaters to list the current roster of films, churches to display the titles of sermons, and other buildings, people, and institutions whose signs are required to change on a regular basis.
In 1923, Georges Claude and his French company Claude Neon introduced neon gas signs to the United States [20] by selling two to a Packard car dealership in Los Angeles. Earle C. Anthony purchased the two signs reading "Packard" for $1,250 apiece. [2] Neon lighting quickly became a popular fixture in outdoor advertising.
A marquee outside The Anthem advertises a sold-out Bon Iver concert. The current usage of the modern English word marquee, that in US English refers specifically to a canopy projecting over the main entrance of a theater, which displays details of the entertainment or performers, was documented in the academic journal American Speech in 1926: "Marquee, the front door or main entrance of the ...
By the 1950s, Artkraft Strauss had dominated the outdoor advertising market in Times Square, and was known worldwide. Artkraft Strauss maintained its singular presence in Times Square after neon had been eclipsed by electronic technologies, a process that began in the 1980s, and was thus involved in the area’s rebirth after years of ...
Digital signage on the side of a building reports stock prices. Dow Jones News Ticker, Times Square Digital signage is a segment of electronic signage.Digital displays use technologies such as LCD, LED, OLED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text.
The blue Metlink signs replaced these signs in 2003 after a short trial of Connex signs (using Verdana) at Mitcham and Rosanna stations. Hangil: Road signs in South Korea: A Hangul typeface designed by Sandoll Communications in 2008, being used on traffic signs throughout the entire South Korea except for some part of Seoul, along with Panno ...