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Crown Royal, originally known as Seagram's Crown Royal, is a blended Canadian whisky brand created by Seagram and owned by Diageo since 2000. [1] Production of Crown Royal is done at Gimli , Manitoba , while the blending and bottling of the whisky are done in a facility in Amherstburg , Ontario .
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Seven Crown was popular in the 1970s, but saw a decrease in success along with most whiskeys in the 1980s and 1990s when many consumers left for vodka and rum. The brand sold thirty-two million cases in 1970, but only eight million in 1993. It was the first brand to produce and sell 100 million cases, and sold 300 million by 1983. [2]
Crown Royal Peach is the brand's limited-edition ode to spring with its 'vibrant' taste that consists of peaches, creamy vanilla and rich, signature blended whiskies.
Crown Royal said it will be there to “bring fans exclusive merch, giveaways, and most importantly, to drive generosity.” That latter sentiment was about Crown Royal’s “Purple Bag Project.”
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