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  2. Rational choice model - Wikipedia

    en.wikipedia.org/wiki/Rational_choice_model

    Economic decision making then becomes a problem of maximizing this utility function, subject to constraints (e.g. a budget). This has many advantages. This has many advantages. It provides a compact theory that makes empirical predictions with a relatively sparse model - just a description of the agent's objectives and constraints.

  3. Bounded rationality - Wikipedia

    en.wikipedia.org/wiki/Bounded_rationality

    An example of behaviour inhibited by heuristics can be seen when comparing the cognitive strategies utilised in simple situations (e.g. tic-tac-toe), in comparison to strategies utilised in difficult situations (e.g. chess). Both games, as defined by game theory economics, are finite games with perfect information, and therefore equivalent. [10]

  4. Nudge theory - Wikipedia

    en.wikipedia.org/wiki/Nudge_theory

    Cognitive depletion When a person has to make difficult or complex choices Cognitive overload Being challenging for a person to make rational choices because of the complexity of the choice Framing How a choice is described is called framing. If a choice is framed in more positive ways, it is easier for a person to make that choice

  5. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    Behavioral economics is the study of the psychological (e.g. cognitive, behavioral, affective, social) factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by traditional economic theory. [1] [2] Behavioral economics is primarily concerned with the bounds of rationality of economic ...

  6. Cognitive miser - Wikipedia

    en.wikipedia.org/wiki/Cognitive_miser

    The term cognitive miser was first introduced by Susan Fiske and Shelley Taylor in 1984. It is an important concept in social cognition theory and has been influential in other social sciences such as economics and political science. [2] People are limited in their capacity to process information, so they take shortcuts whenever they can. [2]

  7. Attention economy - Wikipedia

    en.wikipedia.org/wiki/Attention_economy

    Research from a wide range of disciplines including psychology, [9] cognitive science, [10] neuroscience, [11] and economics, [12] suggest that humans have limited cognitive resources that can be used at any given time, when resources are allocated to one task, the resources available for other tasks will be limited. Given that attention is a ...

  8. Neuroeconomics - Wikipedia

    en.wikipedia.org/wiki/Neuroeconomics

    Behavioral economics was the first subfield to emerge to account for these anomalies by integrating social and cognitive factors in understanding economic decisions. Neuroeconomics adds another layer by using neuroscience and psychology to understand the root of decision-making.

  9. Satisficing - Wikipedia

    en.wikipedia.org/wiki/Satisficing

    Satisficing is a decision-making strategy or cognitive heuristic that entails searching through the available alternatives until an acceptability threshold is met, without necessarily maximizing any specific objective. [1]