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  2. Kristy Scott - Wikipedia

    en.wikipedia.org/wiki/Kristy_Scott

    She left working in the ICT industry to pursue social media content creation full time. She began her content creating career by posting videos alongside her husband and kids. [7] Her content focuses on family oriented fun and reactions, and home design, aesthetics and renovation. [6] [8] [9] [10] She became very popular with her videos on ...

  3. Media planning - Wikipedia

    en.wikipedia.org/wiki/Media_planning

    Media Mix – A combination of communication and media channels use that are utilized to meet marketing objectives, such as social media platforms and magazines. Target Market – A specific group of consumers that has been identified to aim its marketing and advertising campaigns towards, as they are the most likely to purchase the particular ...

  4. Media engagement framework - Wikipedia

    en.wikipedia.org/wiki/Media_engagement_framework

    The media engagement framework provides a strategic planning construct in which measurements and metrics play a crucial role. Applying the media engagement framework aids in the development and management of an effective online marketing presence leveraging social media to engage a market or audience. [ 6 ]

  5. Social media optimization - Wikipedia

    en.wikipedia.org/wiki/Social_media_optimization

    Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter).

  6. Which Social Media Stock Will Outperform in 2025: Meta ... - AOL

    www.aol.com/social-media-stock-outperform-2025...

    Social media stocks were a mixed bag in 2024. Meta Platforms (NASDAQ: META) was the big winner of the group, up about 68% on the year, while Pinterest (NYSE: PINS) and Snap (NYSE: SNAP) were down ...

  7. Content creation - Wikipedia

    en.wikipedia.org/wiki/Content_creation

    Content creation or content creative is the act of producing and sharing information or media content for specific audiences, particularly in digital contexts. According to Dictionary.com, content refers to "something that is to be expressed through some medium, as speech, writing or any of various arts" [1] for self-expression, distribution, marketing and/or publication.

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