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McDowell's No.1 Diet Mate, which the company claims is the world's first diet whisky, is a variant of McDowell's No.1 Whisky. [6] It was launched in 2006. [15] It is sold in pint, nip, quart, and 750 ml bottles, at a cost 5% higher than McDowell's No.1 Whisky. The product was initially launched in Mumbai and Thane but later expanded to other ...
McDowell's Signature whisky was launched in 1994. In 1995, Carew Phipson Limited, Consolidated Distilleries Ltd, and several other companies were merged into McDowell's. [7] The company was incorporated as McDowell Spirits Ltd in 1999. The name was changed to McDowell & Company Ltd on 1 April 2000.
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Signature, also known as McDowell's Signature, is a brand of Indian whisky, manufactured by United Spirits Ltd (USL), a subsidiary of Diageo. It was launched in 1994. It was launched in 1994. [ 2 ] [ 3 ] Signature is a blend of imported Scotch whisky and locally produced products. [ 4 ]
In 2013 calendar month, Royal Stag first time crossed retail sale worth more than $1 billion. It had a total of $1.3 billion in retail sale. [49] Royal Stag sold 16.1 million cases in 2014 and remained the third biggest-selling whisky in India from 2011 behind Officer's Choice and McDowell's No.1. [50]
McDowell's No.1 Celebration also known as Celebration Rum, is a rum manufactured by United Spirits Limited of India. In 2009, it was among world's top 3 best selling rum brands. [1] In 2013 it overtook Old Monk as largest selling rum of India. [2] [3] While in 2015 it also overtook Bacardi as world's largest selling rum brand. [4] [5]
Royal Challenge led the premium whisky segment by sales volume throughout India during the 1980s and 1990s. It held this position until 2004. [20] In the 2003–04 fiscal year (ending 31 March 2004), Royal Challenge become the first premium whisky to cross one million cases in a year.
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