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New Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts , the multinational corporation was founded in 1906 as the New Balance Arch Support Company .
New Balance 99X Series is a series of athletic shoes produced by New Balance since the introduction of the first New Balance 990 in 1982. The shoes have been updated sporadically since the original 990, all models have used the 99X numbering format, and some model numbers have been reused throughout the years.
Cleats began to be used in the United States in the 1860s when metal spikes were first used on baseball shoes. [5] A baseball shoe, as defined by the Dickson Baseball Dictionary (3rd Ed), is "a special type of shoe designed and worn by baseball players that features cleats for traction and a full set of laces for support."
The popularity of the series led to New Balance deciding to release a cheaper alternative in the line for budget consumers. [citation needed] The cheaper version would eventually be called the 574 and would be designed by long time New Balance designer, Steven Smith. The design of the shoe was a combination of different models.
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Ahead of the 2022 FIFA World Cup, New Balance unveils its new Furon v7 and Tekela v4 soccer boots worn by players like Tim Weah, Sadio Mané, and Bukayo Saka.
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