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Tab (stylized as TaB) was a diet cola soft drink produced and distributed by The Coca-Cola Company, introduced in 1963 and discontinued in 2020.The company's first diet drink, [1] Tab was popular among some people throughout the 1960s and 1970s as an alternative to Coca-Cola.
The same year, The Coca-Cola Company joined the diet soft drink market with Tab, followed up by Pepsi with Patio Diet Cola (shortly renamed to Diet Pepsi). Coca-Cola added Fresca in 1966. All of the above products were originally sweetened with cyclamates and saccharin, which soon proved disastrous.
2011 – Diet Coke surpasses Pepsi in sales for the first time to become the second most popular soda in the United States after Coca-Cola. [15] 2013 – In the UK, Coca-Cola swapped the logo on Coca-Cola, Diet Coke and Coke Zero bottles and cans in the UK with 150 of Britain's most popular names for a summer-long "Share a Coke" campaign. [16] [17]
TaB TaB, introduced in 1963 as the company's first diet soft drink, was one of the products on Coca-Cola's 2020 hit list. The saccharine-laced beverage's marketing campaign was initially targeted ...
I couldn’t imagine Coca-Cola ever making a different diet soda. But then, in 2005, along came Coke Zero. Someone in the Coca-Cola labs wanted to make a diet drink that tasted more like a full ...
Diet Coke launched in 1982, and was aimed at baby boomers, who, according to Coca-Cola, "were getting 20 years older and 20 pounds heavier." And with sugar being labeled enemy number one, there's ...
Patio Diet Cola was a brand of diet soda introduced by PepsiCo in 1963. [1] It was created in response to Diet Rite Cola. Fitness promoter Debbie Drake was Patio Diet Cola's spokesperson; [2] the drink was also marketed as a soda alternative for diabetics. [3] In 1964, Patio released orange, grape, and root beer flavors.
Pepsi was also invented by a pharmacist, who invented his own sugar drink in 1893. ... Diet Coke was launched in 1982, and caffeine-free versions of both Coke and Diet Coke were introduced in 1983 ...