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The General Automobile Insurance Services, Inc., or simply The General, is a licensed insurance agency that is a subsidiary of Sentry Insurance that focuses on auto insurance. In 2012, the company was acquired by American Family Insurance ; The General brand still remains as a separate brand. [ 1 ]
It marketed its commercial insurance through managing general agents, using “GAINSCO” and the block super-scribed letters “GA” as its primary logo identifiers. These letters were derived from the abbreviated version of the name of the company's primary insurance subsidiary at that time, General Agents Insurance Company of America, Inc ...
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In insurance, a managing general agent is defined legally as "an individual or business entity appointed by an underwriting insurer to solicit applications from agents for insurance contracts or to negotiate insurance contracts on behalf of an insurer and, if authorized to do so by an insurer, to effectuate and countersign insurance contracts".
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