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DieHard is an American brand of automotive battery and parts owned by Advance Auto Parts and sold exclusively at Advance, Carquest and Sears stores. Advance bought the DieHard brand from Sears in December 2019. [1] The brand dates to 1967, having been developed by Globe-Union Battery for Sears.
Per Advance Auto Parts' (AAP) latest partnership with Bridgestone, the latter will carry and install the DieHard range of the Silver, Gold, Platinum and Platinum AGM batteries.
On December 23, 2019, Advance Auto Parts announced its purchase of the DieHard battery brand from Sears in a $200 million, all-cash deal. [24] To promote the acquisition and availability of the brand at Advance and Carquest, the company hired Die Hard actor Bruce Willis to be part of a promotional film that was released during the 2020 holiday ...
In December 2019, Transformco sold the DieHard brand to Advance Auto Parts for $200 million. [29] Under this agreement, Sears and Kmart can continue to sell DieHard branded batteries through their stores while Advance Auto Parts has exclusive rights to the DieHard brand in the automotive and vehicular supplies and service industries. [30]
1975 Western Auto Garden Tiller. Western Auto was known for its private labelled Western Flyer Bicycle and Performance Radial GT tire brand. Other Western Auto private-labeled brands included Davis tires, Tough One batteries, TrueTone electronics, Citation appliances, Wizard tools, and Wizard typewriters — the latter as re-branded typewriters manufactured by Brother Industries of Nagoya, Japan.
The nearly century-old auto parts retail giant announced on Thursday that it plans to close over 700 of its nearly 5,000 stores by mid-2025. Advance Auto Parts Is Closing 700 Locations Across the U.S.
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related to: advance auto diehard batteriesshop.advanceautoparts.com has been visited by 100K+ users in the past month
1097 Cleveland Ave, Columbus, OH · Directions · (380) 210-6243