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[24] Laws about comparative advertising have changed in the United States; perhaps the most drastic change occurred with the 1946 Lanham Act, the backbone of all cases involving false advertisement. Marketing strategies have become more aggressive, however, and the provisions of the Lanham Act have become outdated.
A particular use for puff pieces may be in health journalism. Providers of alternative medicine may be unable to make claims due to laws against false advertising, but they may be able to place stories and testimonials with journalists who can write as they wish under press freedom laws. Recruiting health journalists to write puff pieces may be ...
Facing a lot of pressure from health industries and laws, such as the Children's Food and Beverage Advertising initiative, food marketers were forced to tweak and limit their advertising strategies. Despite regulations, a 2009 report shows that three quarters of all food advertising during children's television programs were outside of the law ...
A federal judge in New York has dismissed a lawsuit that accused McDonald’s and Wendy’s of misleading consumers with ads that show bigger, juicier burgers than their restaurants actually serve.
The article Goldman Sachs Calls Its Ethical Pledges "Mere Puffery" originally appeared on Fool.com. Fool contributor M. Joy Hayes, Ph.D. is the principal at ethics consulting firm Courageous Ethics .
Positive marketing ethics looks at the statement "what is" when it comes to examining marketing practices, an example would be to research fraudulent advertising and keep a record of the violations. Normative marketing ethics looks at theories that dictate how moral marketing should take place.
Puffery is an exaggerated claim typically found in advertising and publicity announcements, such as "the highest quality at the lowest price", or "always votes in the best interest of all the people". Such statements are unlikely to be true – but cannot be proven false and so, do not violate trade laws, especially as the consumer is expected ...
The American Marketing Association (AMA) defines advertising as: . The placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about their products, services, organizations, or ideas.