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An online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS). eBay and Amazon are used as online marketing and logistics management platforms.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing .
It can open presentations only from PowerPoint 3.0, 4.0, and 8.0 (PowerPoint 98), although presentations created on Mac can be opened in PowerPoint Viewer on Windows. [ 180 ] As of May 2018 [update] , the last versions of PowerPoint Viewer for all platforms have been retired by Microsoft; they are no longer available for download and no longer ...
The Internet allows multimedia documents to be shared among its users. As of 2003 approximately 30 million websites have been registered worldwide and 650 million were connected to the Internet. [41] The Internet as a marketing tool can be used to reach and inform customers directly, create brand loyalty, and build relationships.
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