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  2. Continuity sales model - Wikipedia

    en.wikipedia.org/wiki/Continuity_sales_model

    Continuity plans may offer an introductory “free trial period” to let potential consumers check out the merchandise or service and decide whether to join the plan. If a consumer decides to keep the merchandise beyond the free trial period or fail to cancel the service within the free trial period, not only they must pay, but they ...

  3. Business continuity planning - Wikipedia

    en.wikipedia.org/wiki/Business_continuity_planning

    Business continuity planning life cycle. Business continuity may be defined as "the capability of an organization to continue the delivery of products or services at pre-defined acceptable levels following a disruptive incident", [1] and business continuity planning [2] [3] (or business continuity and resiliency planning) is the process of creating systems of prevention and recovery to deal ...

  4. Business continuity and disaster recovery auditing - Wikipedia

    en.wikipedia.org/wiki/Business_continuity_and...

    Testing the plan: An initial "dry run" of the plan is performed by conducting a structured walk-through test. An actual test-run must be performed. Problems are corrected. Initial testing can be plan is done in sections and after normal business hours to minimize disruptions. Subsequent tests occur during normal business hours.

  5. Contingency plan - Wikipedia

    en.wikipedia.org/wiki/Contingency_plan

    There are five steps of implementing contingency plan, which are organize a planning team, assess the scope of the problem, develop a plan, test the plan, and keep the plan up-to-date. [2] For example, if many employees of a company are traveling together on an aircraft which crashes, killing all aboard, the company could be severely strained ...

  6. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars. [4] The marketing ...

  7. How to Create a Content Marketing Plan for Your Business - AOL

    www.aol.com/create-content-marketing-plan...

    Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention. And if those humans are your customers, they’re being hit just as hard ...

  8. IT disaster recovery - Wikipedia

    en.wikipedia.org/wiki/IT_disaster_recovery

    IT service continuity (ITSC) is a subset of BCP, [4] which relies on the metrics (frequently used as key risk indicators) of recovery point/time objectives.It encompasses IT disaster recovery planning and the wider IT resilience planning.

  9. Crisis management - Wikipedia

    en.wikipedia.org/wiki/Crisis_management

    Crisis management is the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders. [1] The study of crisis management originated with large-scale industrial and environmental disasters in the 1980s.