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  2. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    [1] [23] [12] Feedback means that the receiver responds by sending their own message back to the original sender. This makes the process more complicated since each participant acts both as sender and receiver. For many forms of communication, feedback is of vital importance, for example, to assess the effect of the communication on the audience.

  3. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    It is based on the idea of peer influence, and is considered essential for audience-centered approaches to persuasive messages. The principle of social proof suggests what people believe or do is typically learned by observing the norms of those around us. [36] People naturally conform their actions and beliefs to fit what society expects, as ...

  4. Models of communication - Wikipedia

    en.wikipedia.org/wiki/Models_of_communication

    The next step happens in the vertical dimension, where the percept is translated into a signal containing the message. The message has two key aspects: content and form. The content is the information about the event. The last step belongs again to the horizontal dimension: the audience perceives and interprets the message about the event.

  5. Communication design - Wikipedia

    en.wikipedia.org/wiki/Communication_design

    Communication design seeks to attract, inspire, and motivate people to respond to messages and to make favorable impact. [5] This impact oriented toward the objectives of the commissioning body, which can be either to build a brand or move sales. It can also range from changing behaviors, to promoting a message, to disseminating information.

  6. Report - Wikipedia

    en.wikipedia.org/wiki/Report

    Example of a front page of a report. A report is a document or a statement that presents information in an organized format for a specific audience and purpose. Although summaries of reports may be delivered orally, complete reports are usually given in the form of written documents.

  7. Schramm's model of communication - Wikipedia

    en.wikipedia.org/wiki/Schramm's_model_of...

    The message must be designed (1) to gain the attention of the destination and (2) to be understandable to get the meaning across. Additionally, it must (3) arouse needs in the destination, and (4) suggest a way how these needs can be met. [34] [35] To get the attention of the audience, the message must be accessible to them.

  8. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    For example: the public relations messaging set is customized to its target audience which is media and the industry, the messaging will be about data proofed achievements, whereas in social media messaging content is more friendly and about the brand's soft qualities. communication strategies must converge with marketing objectives while also ...

  9. Target audience - Wikipedia

    en.wikipedia.org/wiki/Target_audience

    The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.