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AyosDito.ph was an online classified-ads website for Filipinos to buy and sell online, regardless of their location in the Philippines. It was owned and operated by 701Search Pte. Ltd. , which is a joint venture between media giants Singapore Press Holdings and Schibsted .
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David Jones, vice president for global marketing of Friendster, said that "the biggest percentage of (their site's) users is from the Philippines, clocking in with 39 percent of the site's traffic." He further added that in March 2008 alone, Friendster recorded 39 million unique visitors, with 13.2 million of whom were from the Philippines. [9]
Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, [ 1 ] although display advertising is more widespread. [ 2 ]
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A study by Boston Consulting Group predicts that overall share of ad-spend in the US will increase from 11% in to 12% by 2020. [10] In Canada, addressed and unaddressed advertising mail accounted for 20% of Canada Post's revenue in 2005, [11] and the share is increasing. [12]
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