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The ad was eventually taken down and Subway Philippines released a statement, which was further criticized online as a non-apology apology as the company did not acknowledge the issue and merely "reiterated the B.M.T message". The statement was also eventually taken down and followed up with a new statement apologizing for the commercial, with ...
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We Give the World Our Best's London advertisement featuring Filipino-British nurse May Parsons received wider public attention in the Philippines. The advertisement featured Parsons holding up a syringe with the tagline, "We give the world our best. The Philippines."
The DOT made a target of 7.4 million tourist arrivals to the Philippines in 2018. The target was not met, with only 7.1 million arrivals recorded. The DOT however remarked that the figure is already the "highest ever" in the Philippine tourism industry compared to records in the previous years.
By February 2021, the advertisement harnered 51 million views and was shared 366,000 times across social media platforms. In the same month, RC Cola Philippines claimed that the ad contributed to a 67 percent increase of sales of its products. [7] The advertisement also received positive critical reception.
Pepsi Number Fever, [1] also known as the 349 incident, [2] was a promotion held by PepsiCo in the Philippines in 1992, which led to riots [3] and the death of at least five people.
The promotional campaign was based on the 24-month Visit Philippines 2003 campaign by the World Tourism Organization which aimed to encourage the Filipino diaspora to visit tourism sites in the Philippines. [2] The Department of Tourism (DOT) then commissioned advertising firm BBDO Guerrero [3] for the implementation of the campaign.
The Love the Philippines campaign, including the logo and other collaterals, cost ₱49 million to conceptualize. [ 6 ] The launch video for the campaign sparked outrage from the internet when it was discovered to include stock footage of numerous foreign tourist destinations, including those from Brazil, Indonesia, Switzerland, Thailand, and ...