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A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health effects. [1] [2] Beverages marketed as "functional" include dairy drinks, sports and performance drinks, energy drinks, ready-to-drink teas, kombucha, "smart" drinks, fortified fruit drinks, plant milks, and enhanced water.
In the U.S., sales of functional beverages jumped 54% to $9.2 billion between March 2020 and March 2024, according to NielsenIQ. That was faster than the 43% growth for the non-alcoholic beverage ...
Sports drinks are included within the functional drinks market. Within the functional drinks category, sports and energy drinks account for the largest volume growth. [ 20 ] These drinks have experienced exponential growth of more than 240% in the United States of America and around the world from the years 2004 to 2009.
[1] [2] It was developed by Coca-Cola Asia Pacific and launched locally in Japan during March 2017. The soft drink has been approved by the Japanese FOSHU as a functional beverage [ 1 ] and is meant to serve as an option for health-conscious consumers who have varying desires when it comes to beverages, such as sweetened/ non-sweetened , more ...
Function Drinks is a Functional Beverage company based in Los Angeles, California. The company was founded in 2004 by spine surgeon Dr. Alex Hughes , along with Josh Simon and Dayton Miller. The team launched their first product, Urban Detox, in Southern California in 2005.
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Clarkin was a former executive of the Pepsi-Cola Company who came to the Philippines as a member of the US Air Force during the close of World War II. [1] [2] In the beginning, the company imported Pepsi-Cola until 1947, when its first bottling plant was established in Quezon City. After Clarkin returned to the United States in 1957, Pepsi-Cola ...
The functional food industry, consisting of food, beverage and supplement sectors, is one of the several areas of the food industry that is experiencing fast growth in recent years. [5] It is estimated that the global market of functional food industry will reach 176.7 billion in 2013 with a compound annual growth rate (CAGR) of 7.4%.