Search results
Results from the WOW.Com Content Network
In 2006, Ogilvy & Mather were seeking to extend the campaign further, by creating one or more viral videos to host on the Campaign for Real Beauty website. The first of these, Daughters , was an interview-style piece intended to show how mothers and daughters related to issues surrounding the modern perception of beauty and the beauty industry.
II - Ogilvy founded his agency in 1948 with $6,000 and the financial backing of his brother, Francis, then MD at Mather & Crowther, an advertising agency in London. In 1963, Ogilvy, Benson & Mather billed for $55m and had 19 clients, including Chase, Standard Oil (NJ), Shell, KLM, Rolls-Royce and Guinness. All had good products, which Ogilvy ...
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency.In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
David Mackenzie Ogilvy was born on 23 June 1911 at West Horsley, Surrey in England. [1] His mother was Dorothy Blew Fairfield, daughter of Arthur Rowan Fairfield, a civil servant from Ireland.
She's your wife" is a famous quotation attributed to advertising executive David Ogilvy in 1955. [1] It subsequently appeared in his 1963 book, Confessions of an Advertising Man. [2] Ogilvy made his remark in response to typical advertising practices of the early 1950s, which featured loud and hectoring voices and blatantly exaggerated print.
VMLY&R was an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the 2020 merger of VML, founded in 1992, and Y&R, founded in 1923.
Steve Hayden is an American advertising executive. He is the Vice Chairman and Chief Creative Officer of Ogilvy Worldwide.Hayden is one of the most important figures of the late twentieth century advertising, leading creative teams at both Chiat/Day and BBDO on the Apple Inc.'s Computer account.
Inspired by market research that suggested only 4% of women describe themselves as beautiful (up from 2% in 2004), and around 54% believe that when it comes to how they look, they are their own worst beauty critic, Unilever's Dove brand has been conducting a marketing campaign called Dove Campaign for Real Beauty that aims to celebrate women's natural beauty since 2005. [2]