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  2. Category:Marketing books - Wikipedia

    en.wikipedia.org/wiki/Category:Marketing_books

    Non-fiction books about advertising (7 P) Pages in category "Marketing books" The following 20 pages are in this category, out of 20 total.

  3. List of marketing and advertising authors - Wikipedia

    en.wikipedia.org/wiki/List_of_marketing_and...

    David Aaker; Marty Appel; Edward Bernays; Leonard Berry (professor) Chris Brogan; Leo Burnett; Jack Canfield; Joel Comm; Stephen Covey; Roberto Duailibi; Seth Godin

  4. Ryan Holiday - Wikipedia

    en.wikipedia.org/wiki/Ryan_Holiday

    Ryan Holiday (born June 16, 1987) is an American marketer, author, businessman and podcaster, notable for marketing Stoic philosophy in the form of books. [2]Prior to becoming an author, Holiday served as the former director of marketing and eventually an advisor for American Apparel. [3]

  5. Most popular books of the week: See the top 10 on USA TODAY ...

    www.aol.com/most-popular-books-week-see...

    Here’s what made it to the top 10 this week. Popular books this week: USA TODAY Best-seller List. These books comprise the top spots on the USA TODAY Best-seller List for the week of Dec. 18. 1 ...

  6. David Aaker - Wikipedia

    en.wikipedia.org/wiki/David_Aaker

    Aaker has won the award for "best article" in the California Management Review and in the Journal of Marketing (twice). His book, Brand Relevance: Making Competitors Irrelevant, was named among the "Ten Marketing Books You Should Have Read" by Advertising Age in 2011 and named one of the top 3 marketing books of the year by Strategy and ...

  7. Blue Ocean Strategy - Wikipedia

    en.wikipedia.org/wiki/Blue_Ocean_Strategy

    In 2009, Blue Ocean Strategy was selected by the China Daily and the China Research Institute as one of the 40 most influential books in the History of the People's Republic of China (1949–2009) along with Adam Smith's ″The Wealth of Nations″ under the category of ″Economics and Finance.″ [19] [20] In 2010, Polish group ThinkTank ...

  8. This article originally appeared on USA TODAY: Best books of the year: USA TODAY's 10 favorite reads. Show comments. Advertisement. Advertisement. Holiday Shopping Guides. See all. AOL.

  9. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to advertise the product, [7] [8] is affected by the environment surrounding the product, [9] the results of marketing research and market research, [10] [11] and the characteristics of the product's target market. [12]

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