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  2. Scientific method - Wikipedia

    en.wikipedia.org/wiki/Scientific_method

    The history of scientific method considers changes in the methodology of scientific inquiry, not the history of science itself. The development of rules for scientific reasoning has not been straightforward; scientific method has been the subject of intense and recurring debate throughout the history of science, and eminent natural philosophers and scientists have argued for the primacy of ...

  3. Research - Wikipedia

    en.wikipedia.org/wiki/Research

    Another definition of research is given by John W. Creswell, who states that "research is a process of steps used to collect and analyze information to increase our understanding of a topic or issue". It consists of three steps: pose a question, collect data to answer the question, and present an answer to the question.

  4. Marketing research process - Wikipedia

    en.wikipedia.org/wiki/Marketing_research_process

    The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task can be accomplished. [1]

  5. Research design - Wikipedia

    en.wikipedia.org/wiki/Research_design

    Research design refers to the overall strategy utilized to answer research questions. A research design typically outlines the theories and models underlying a project; the research question(s) of a project; a strategy for gathering data and information; and a strategy for producing answers from the data. [ 1 ]

  6. Phases of clinical research - Wikipedia

    en.wikipedia.org/wiki/Phases_of_clinical_research

    National Cancer Institute video on clinical trial phases. The phases of clinical research are the stages in which scientists conduct experiments with a health intervention to obtain sufficient evidence for a process considered effective as a medical treatment. [1]

  7. Methodology - Wikipedia

    en.wikipedia.org/wiki/Methodology

    [30] [4] The terms research conversation [79] and muddy interview [80] have been used to describe interviews conducted in informal settings which may not occur purely for the purposes of data collection. Some researcher employ the go-along method by conducting interviews while they and the participants navigate through and engage with their ...

  8. Outline of scientific method - Wikipedia

    en.wikipedia.org/wiki/Outline_of_scientific_method

    The following outline is provided as an overview of and topical guide to the scientific method: . Scientific method – body of techniques for investigating phenomena and acquiring new knowledge, as well as for correcting and integrating previous knowledge.

  9. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.