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Hardware Based Audience Response: The presenter uses a computer and a video projector to project a presentation for the audience to see. In the most common use of such Audience Response systems, presentation slides (built with the Audience Response software) display questions with several possible answers, more commonly referred to as multiple choice questions.
Reader-response criticism is a school of literary theory that focuses on the reader (or "audience") and their experience of a literary work, in contrast to other schools and theories that focus attention primarily on the author, content, or form of the work.
Interactive presentations, in which the audience is involved, are also represented more and more frequently. Instead of a monologue, this creates a dialogue between the speaker and the audience. The advantages of an interactive presentation is for example, that it attracts more attention from the audience and that the interaction creates a ...
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
(2) small, representative focus groups brought in to react to and discuss a pop culture text. (3) in-depth ethnographic participant observation of a given audience, in which, for example, a researcher actually lives with and observes the TV viewing habits of a household over a substantial period of time, or travels on the road with a rock band.
It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all communications need to be targeted towards the defined audience. Defining an audience requires the consideration of many factors, such as age, culture and knowledge of the ...
The Yale group investigated the audience predisposition, which they defined as the audience's motives, abilities, personalities, [3] and the context of the situation. [8] Kelly and Volkart [16] confirmed the notion that individuals with greater interest in retaining group membership are less likely to adopt beliefs that contradict group ...
The situation, task, action, result (STAR) format is a technique [1] used by interviewers to gather all the relevant information about a specific capability that the job requires.