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In November 2022, Zomato introduced Zomato Pay feature, which allowed users to make payments at partner restaurants and avail offers, and partner restaurants to promote themselves. [53] In June 2023, Zomato launched a feature that enabled users to build carts from up to four restaurants and place the order together. [54]
Online food ordering is the process of ordering food, for delivery or pickup, from a website or other application. The product can be either ready-to-eat food (e.g., direct from a home-kitchen, restaurant, or a virtual restaurant) or food that has not been specially prepared for direct consumption (e.g., vegetables direct from a farm/garden, fruits, frozen meats. etc).
Macquarie Capital estimates Swiggy's food order values in 2024-25 will be $3.3 billion, roughly 25% below Zomato's. Both are now diversifying fast into quick commerce where groceries are delivered ...
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Users can order restaurant food, supermarket products, vegetables and fruit, cakes and flowers for delivery on these platforms [32]. China's food delivery market is expected to cross $21 billion in 2021 [33]. Some Japanese deliveries require recycling of food containers. In India, the food delivery services include Zomato and Swiggy.
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By 2019, over 1,000 Swiggy Access kitchens were operational, according to a TechCrunch report. [13] In mid-2018, Swiggy was operational in 16 Indian cities, [14] which increased to 500 cities in 2019, matching the scale of rival Zomato. [15]