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Heart is a framework developed by Google to help the products and development teams to make decisions that serve business and user-centered. Heart [ 1 ] is a framework for mobile design and metrics. It is an acronym that stands for happiness, engagement, adoption, retention and task success.
It is an advertising technology (ad tech) tool that, throughout a platform, administrates the ads and their distribution. It is basically a service or technology for a company that takes care of all the ad campaign programs and by receiving the ad files it is able to allocate them in different websites. [ 2 ]
Facebook's revenue depends on targeted advertising, which involves analyzing user data to decide which ads to show each user. Facebook buys data from third parties, gathered from both online and offline sources, to supplement its own data on users.
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