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2. Joy (perfume) - Wikipedia

   en.wikipedia.org/wiki/Joy_(perfume)

   Joy was created as a reaction to the 1929 Wall Street crash, which had diminished the fortunes of Jean Patou's wealthy American clientele. Despite its elevated price and the depressed economic environment, Joy became a success and has remained Jean Patou's most famous fragrance. Patou was acquired by Procter & Gamble in 2001. [3]

3. Jean Patou - Wikipedia

   en.wikipedia.org/wiki/Jean_Patou

   Joy by Jean Patou. When the stock market crashed, so did the market for luxury fashion. The House of Patou survived through its perfumes.. The best known of Patou's perfumes is "Joy", a heavy floral scent, based on the most precious rose and jasmine, that remained the costliest perfume in the world, until the House of Patou introduced "1000" (a heavy, earthy floral perfume, based on a rare ...

4. Patou - Wikipedia

   en.wikipedia.org/wiki/Patou

   From 1919 the business designed and produced haute couture, ready-to-wear and perfume. In 1987, the haute couture activity was stopped. The same year, the Jean Patou house launched an accessories line, the artistic direction of which was entrusted to Peggy Huynh Kinh. [1] By 1996 the company had closed. [2] Patou was acquired by Procter ...

5. Henri Alméras - Wikipedia

   en.wikipedia.org/wiki/Henri_Alméras

   1929 – Joy; Released at the beginning of the Great Depression, Joy is Jean Patou's most famous fragrance. When it came out, it was marketed as the "costliest perfume in the world." Joy is a classic example of the floral perfume genre, and it is known for its notes of Bulgarian rose and French jasmine. 1933 – Divine Folie

6. List of perfumes - Wikipedia

   en.wikipedia.org/wiki/List_of_perfumes

   Patou Pour Homme: Jean Patou: Jean Kerléo: 1980 Tete-a-Tete (eau de cologne variant for men) Novaya Zarya [28] 1981 Kouros: Yves Saint Laurent: Pierre Bourdon [10] 1981 Must de Cartier: Cartier: Jean-Jacques Diener [11] 1981 Nombre Noir: Shiseido: Jean-Yves Leroy 1981 Antaeus: Chanel: Jacques Polge: 1981 Giorgio: Giorgio Beverly Hills

7. Charles of the Ritz - Wikipedia

   en.wikipedia.org/wiki/Charles_of_the_Ritz

   In 1986, Squibb sold the entire division back to Yves Saint Laurent for $500 million, who invested heavily in a new men's fragrance called Jazz. Jazz was not particularly successful and, coupled with the October 1987 market crash, Yves Saint Laurent sold Charles of the Ritz Incorporated (excluding Yves Saint Laurent Beaute) to Revlon in 1987.