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The Yorkie bar has historically been marketed towards men. From the bar's launch until 1992, the "Yorkie bar trucker" was the famous "rough, tough star" of the brand's television adverts. [4] Another prominent ad from this period was a billboard at York railway station with the words "Welcome to" and a picture of a half unwrapped Yorkie bar ...
A similar product, Yorkie made by Nestlé, is not to be confused with Nestlé Milk Chocolate as it is a completely different product, as the Yorkie bar was originally created by British firm Rowntree of York to compete with Cadbury Dairy Milk. Nestlé also produces many other brands of chocolate/syrup.
The following year, the company expanded opening plants in Castleford and Leicester. In 1971, French business "Chocolate-Menier SA" joined the group. The company released its own newspaper, Rowntree Mackintosh News, with a circulation of 26,000 copies. [9] The Yorkie and Lion chocolate bars were introduced in 1976. [7]
Nestle Caja Roja (Portugal) Nestlé Classic (Brazil) Nestlé Dessert; Nestlé Extrafino (Portugal) Nestlé Milk Chocolate; Nestlé Munch (India and Bangladesh) Nestlé Toll House cookies; Nestlé with Almonds; Nestlé Wonder Ball; Nestlé Yes (Germany) Nuts (Europe) Orion (Slovakia, Czech Republic) Passatempo (Brazil)
The 1920s saw Nestlé's first expansion into new products, with chocolate-manufacture becoming the company's second most important activity; white chocolate was created in the following decade. Louis Dapples was CEO till 1937 when succeeded by Édouard Muller till his death in 1948.
Chocolate lovers took to social media to grieve the ‘confectionary catastrophe ... Second chocolate bar discontinued by Nestle following Caramac axe. Athena Stavrou. November 9, 2023 at 10:08 PM ...
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Breakaway was a brand of chocolate-covered digestive biscuit from Nestlé, which started production in 1970 in the United Kingdom, manufactured by Rowntree Mackintosh Confectionery. [1] Nestlé acquired the brand in 1988. It was discontinued in February 2024 after 54 years due to falling sales. [2]